Case Study: Auction.com achieves 1:1 personalized communications—2x click-through and 700% revenue-per-email-click lift—with Marketo

Auction.com scales one-to-one communications to deliver an ultra-personalized real estate buying experience

Auction.com is an online real estate marketplace serving 2 million buyers, sellers, and brokers with a constantly changing inventory of 10,000+ properties. The company’s challenge was to scale a personalized, end-to-end buying experience—helping diverse customer types quickly find precise matches—despite rapid inventory turnover and complex user needs.

Auction.com captured rich customer data and applied algorithms to match profiles to properties, using Marketo templates to deliver mobile-optimized, real-time recommendations in emails (and later on the website and in ads). The data-driven, incremental approach doubled click rates (100% lift) and increased revenue per email click by 700%, driving higher engagement, exposure of assets, and measurable revenue gains.

Auction.com

Julia Linker

Director of CRM