Case Study: Infor Birst halves administration time and slashes costs with Marketo

Birst Switches to Marketo and Improves Results While Slashing Costs

Birst, a fast-growing global B2B analytics provider serving over 1,000 organizations, was hampered by a legacy marketing automation platform that caused slow Salesforce syncs (often over two hours), limited campaign capabilities, and a vendor that blocked rollbacks and doubled renewal costs. The marketing team needed a budget-friendly, tightly integrated solution that would give real-time lead visibility and let them act on behavior quickly.

Migrating to Marketo delivered a zero-downtime migration in two weeks and campaigns live within 15 days, with seamless Salesforce integration and closed-loop ROI reporting. The change cut administration time in half, reduced acquisition/renewal costs by roughly 50%, and significantly increased productivity and campaign speed using Marketo’s intuitive lead management and analytics.

Infor Birst