Case Study: Talend achieves real-time lead integration and improved lead quality with Marketo

Talend Improves Lead Quality and Marketing Productivity with Marketo

Talend, a fast-growing open-source software vendor, faced fragmented customer data and limited marketing capability: their existing email and CRM tools only supported basic blasts, multiple community applications each had separate user databases, and there was no way to segment, track or score leads. As a result, the marketing team could not target messages, measure campaign response, or identify qualified opportunities despite high lead volume, and the systems were resource-intensive.

Talend selected Marketo for its quick deployment and strong API; Talend’s integration connectors synchronized community user databases and linked Marketo to their CRM/ERP for real-time lead flow. The solution enabled multi-language, localized campaigns across global teams, behavioral tracking and lead scoring, and greater marketing autonomy. Outcomes included higher-quality, prioritized leads passed to sales, improved sales productivity and close rates, and increased campaign response from targeted, localized messaging.

Talend