Case Study: Portland Trail Blazers achieves record fan engagement and 96% season-ticket renewals with Marketo

Portland Trail Blazers hit record fan engagement and renewal rates with Marketo

The Portland Trail Blazers wanted to broaden their appeal beyond Portland, promote the full slate of events at the Rose Quarter, and shift from one-size-fits-all email blasts to a fan-centric, behavior-driven marketing approach. Lacking integrated behavioral data and the ability to message fans at key moments, the team couldn’t effectively target different demographics, ticket buyers, and event audiences.

By implementing Marketo (integrated with Microsoft Dynamics CRM) the Trail Blazers built segmented, automated campaigns and real-time lead scoring, enabling timely follow-ups and personalized outreach. The results included a record 96% season-ticket renewal rate, a 30% lift in single-game ticket sales, email open rates as high as 45% (75% on renewal messaging), and tighter alignment between marketing, analytics, and ticket sales.

Portland Trail Blazers

Vincent Ircandia

Vice President of Business Analytics