Case Study: Relativity achieves 36% increase in qualified leads and faster multi-channel lifecycle engagement with Marketo

Relativity Uses Marketo to Implement a Multi-channel, Lifecycle Engagement Strategy Driving Up Lead Quality and Quantity

Relativity, a global leader in e-discovery software used by over 13,000 organizations and 160,000 users, struggled with an unreliable marketing platform that caused Salesforce integration failures, downtime, and email deliverability issues—problems that blocked their ability to run integrated, cross-channel lifecycle campaigns and properly nurture leads.

After migrating to Marketo, Relativity implemented a 10–12 stage lifecycle strategy, leveraged attribution data and web personalization, and achieved seamless Salesforce integration. The results: a 36% increase in qualified leads, a 17% rise in opportunities, 30% more webinar registrants, threefold increases in some content downloads, and cutting critical communications from one hour to 15 minutes (about 75% faster).

Relativity

Jason Grodsky

Sr. Manager Digital Marketing