Case Study: OwlStone achieves 150% sales growth with Marketo

Owlstone Increases Sales in Core Business Unit by 150% in 9 Months Using Marketo

OwlStone, a manufacturer of button-sized sensors for detecting airborne chemicals, was struggling with a fragmented mix of spreadsheets, email, and Salesforce CRM to identify, nurture, and hand off leads across a long, complex sales cycle. These disconnected tools made it harder for OwlStone to target, acquire, and retain customers effectively.

To solve this, OwlStone implemented Marketo’s integrated revenue performance management platform, including lead management, sales insight, and revenue cycle analytics, along with event marketing, website monitoring, email marketing, and social media optimization. With Marketo, OwlStone increased sales in its core business unit by 150% in 9 months, achieved full ROI in the first quarter, handled a 10-fold increase in leads without adding headcount, and brought campaigns to market 25% faster.

OwlStone