Case Study: SONNY’S achieves 63% increase in monthly website conversions with Marketo

SONNY’S leverages digital technologies to stay ahead of the competition in an evolving car wash industry

SONNY’S Enterprises, LLC is the world’s largest manufacturer of conveyorized car wash equipment and technology, but faced the marketing challenge of long sales cycles, high average order values, and an industry where many competitors still use low‑tech marketing. The company needed to scale digital campaigns, better capture and track leads across diverse audiences (new investors, multi‑location operators, convenience store owners, etc.), and demonstrate how its expertise and content drive customer success.

SONNY’S implemented Marketo across its business and launched multi‑channel demand‑gen programs—search, display, email, site forms, trade shows—and an innovative VR video campaign (including branded goggles and 360° ads) to engage and qualify prospects. The result: a 20% increase in site traffic and a 63% increase in monthly conversions within 90 days, and a 145% lift in site conversion rate after 120 days, while enabling smarter lead prioritization, nurturing, and measurable engagement.

SONNY’S

Timothy Paskowski

Digital Marketing Manager