Case Study: Helix Education achieves 23% enrollment lift and stronger student engagement with Marketo

Helix Education uses Marketo to boost enrollment rates and keep students engaged throughout their academic journeys

Helix Education is an online program manager that runs marketing, enrollment, and retention operations for more than 100 degree programs. Because its revenue model ties success to both recruiting and graduating students, Helix faced the challenge of engaging hundreds of thousands of prospective and current students with highly diverse needs—requiring personalized, scalable communications across the entire student lifecycle.

By integrating Marketo with its proprietary Microsoft Dynamics–based platform, Helix implemented stage- and calendar-based, data-driven campaigns that trigger personalized messages in real time and optimize content based on consumption. The approach delivered measurable impact: partner-wide results include a 23% YOY enrollment lift and a 21% improvement in inquiry-to-start conversions, with specific cases showing up to 30.43% YOY lift and a 49.60% qualified inquiry-to-start improvement, plus faster program execution and better content optimization.

Helix Education

Eric Olsen

Associate Vice President of Marketing