Case Study: Commvault achieves double email open rates and 5× webinar registrations with Marketo

Switch to Marketo yields dramatic improvements in campaign effectiveness for Commvault

Commvault, a Gartner‑ranked leader in enterprise backup software, needed a modern marketing automation platform to replace an outdated, hard‑to‑use system. Worldwide Director of Digital Marketing Staci Gullotta sought better visibility into customer interest and the ability to deliver personalized, multichannel nurturing to increase opens, clicks and event registrations while improving global spam compliance.

Working with Marketo and Commvault’s ops team, they implemented Marketo in 25 days, integrated it with CRM and webinar partners, and switched systems overnight. Using interest‑based targeting and streamlined nurture programs, Commvault more than doubled email invitation open rates (regularly achieving 32–50%), saw click‑through rates of about 1–2.5%, and increased webinar registrations over fivefold; targeted lists produced a 35% open rate versus 10–15% previously. Marketo also delivered stronger opt‑in/opt‑out controls and better compliance readiness for regulations like GDPR.

Commvault

Staci Gullotta

Worldwide Director of Digital Marketing