Case Study: Avoka achieves a 70% reduction in administration and reporting time with Marketo

Avoka Leverages Marketo to Optimize Marketing on a Start-Up Budget

Avoka, a global customer experience management company specializing in multi-channel transactions, struggled with manual, spreadsheet-based marketing and slow, fragmented reporting that made campaigns inefficient and untimely. Faced with limited start-up resources, Avoka sought an integrated, user-friendly automation platform and chose Marketo to streamline campaign management and reporting.

Implementing Marketo in under a month, Avoka automated reporting, used A/B subject-line testing, leveraged the Opportunity Influencer Analyzer and Marketo Sales Insight, and gained full regional visibility. The platform freed marketing resources to focus on high-impact programs, improved sales–marketing alignment, and delivered an estimated 70% reduction in time spent on administration and reporting.

Avoka

Sarah Samplonius

Senior Manager, Global Advertising and Digital, Avoka