Case Study: Hootsuite achieves 500% increase in nurture engagement with Marketo

HootSuite Leverages Marketo to Drive Customer Engagement

HootSuite, a social relationship platform for businesses, was running a basic three-touch drip with no sophisticated segmentation or cross-channel targeting, so the same content reached everyone and engagement was low. Leads also took up to 48 hours to show in the CRM, often cooling before sales could act, so HootSuite needed a more robust nurturing solution with Salesforce integration.

By implementing Marketo’s Customer Engagement Engine—using Smart Streams for targeted, drag-and-drop content delivery and Communications Limits to manage frequency—HootSuite launched seven active engagement programs and gained clear revenue attribution. The results: a 257% lift in nurture engagement within 30 days and a 500% increase within six months, along with increased marketing-attributed revenue.

Hootsuite

Shantel Shave

Director of Demand Generation