Case Study: LiveIntent achieves 97% more leads and a 101% larger sales development pipeline with Marketo

Tighter alignment of marketing and sales yields more leads, more opportunities, and more deals closed at LiveIntent

LiveIntent, which helps 450+ top brands reach more than 92 million engaged people monthly, built a sales development team to drive lead generation and schedule meetings for sales. However, a disjointed hand-off process and disconnected CRM and marketing tools forced SDRs to spend too much time creating emails and tracking leads, causing follow-up delays and lost opportunities.

By deploying Marketo Sales Insights tightly integrated with Salesforce, LiveIntent automated email delivery, reporting, and lead prioritization so SDRs could clear backlogs and engage prospects at the right time. In under 30 days the team booked 50% more meetings; quarter-over-quarter results included a 97% increase in leads generated and a 101% increase in the sales-development revenue pipeline.

LiveIntent

Scott Daily

Digital Marketing Manager