Case Study: Lionbridge achieves 40% increase in global opportunity conversions with Marketo

With Marketo, Lionbridge Increases Global Opportunity Conversion by 40%

Lionbridge, a global provider of translation, digital marketing operations and content solutions for more than 800 brands, struggled with fragmented regional marketing: separate websites and disconnected lead capture across 28 countries and 17 languages, inconsistent demand generation support, and poor integration with Salesforce. This decentralization hurt data quality, messaging consistency and Marketing–Sales alignment, so Lionbridge sought a marketing automation platform to centralize operations and drive global reporting and lead qualification.

By implementing Marketo and integrating with Salesforce, Lionbridge centralized disparate databases, defined qualified leads and gained real‑time visibility into campaigns across channels. The result: a 40% increase in opportunity conversion, a 900% jump in email delivery in year one with a 100% improvement in delivery/open/click rates, management of 30+ global events, and the ability to run multilingual, locally agile campaigns from a single platform—improving ROI and Marketing–Sales collaboration.

Lionbridge

Clint Poole

Vice President of Corporate Marketing