Case Study: Avaus achieves faster lead qualification and stronger multi-channel engagement with Marketo

Avaus Builds Powerful, Lasting Customer Relationships Using Marketo

Avaus, a €11M strategy, marketing and technology consultancy based in Finland, faced manual marketing processes that let event and website leads slip through the cracks. Sales teams often lacked a complete view of prospects and couldn’t confidently prioritize follow-ups, so reminders were frequently dismissed and revenue opportunities were missed.

Avaus implemented Marketo—going live in six weeks—to deploy integrated lead generation, nurturing, scoring and revenue-cycle analytics, plus automated, personalized multi-channel campaigns and social engagement. The platform gives a single sales dashboard, SLA alerts for stalled leads, and a clearer view of decision-makers, enabling better lead qualification, more high-quality opportunities, and increased up-sell and cross-sell revenue with less effort.

Avaus