Case Study: Acquia achieves 129% year-over-year growth and 3X MQL conversion with Marketo

With Marketo, Acquia Marketing Proves Its Place at the Revenue Table

Acquia, a company that helps organizations deliver unified digital experiences, struggled with a legacy marketing automation platform that sent broad email blasts, failed to target or engage prospects, and left sales and marketing misaligned. With lengthy sales cycles and the need for an easy-to-use, affordable platform with responsive support, Acquia chose Marketo to address those gaps.

By implementing Marketo for lead scoring and nurturing, Acquia aligned sales and marketing, improved lead quality (marketing now passes 32% of leads to sales versus 80% previously), and sped up follow-up. The result: a 3x increase in MQL conversion (200% improvement) and 129% year-over-year growth, driven by a more data-driven, collaborative process and fast implementation with Marketo Professional Services.

Acquia

Tom Wentworth

Chief Marketing Officer, Acquia