Case Study: Fluke Networks achieves global marketing alignment and revenue insight with Marketo

Fluke Networks Leverages Marketo for Global Marketing Execution and Insights

Fluike Networks, a provider of network deployment and troubleshooting solutions serving 98 Fortune 100 companies, faced a cumbersome and fragmented marketing technology infrastructure. They utilized five different solutions that lacked interoperability, causing data inconsistency and preventing a cohesive global strategy. Needing a platform to drive accountability and standardize procedures, they turned to the Marketo marketing automation platform.

Marketo implemented a global solution across three regions for 40 marketers within four months. The deployment included Marketo Sales Insight to empower the sales team and utilized workspaces and partitions for regional lead management. As a result, Fluike Networks gained end-to-end visibility into their marketing funnel, allowing them to identify and replicate successful programs, fine-tune campaigns, and significantly increase alignment between marketing and sales.

Fluike Networks

Clinton Gage

Global Marketing Operations Manager