Case Study: Ansell achieves measurable marketing-driven revenue growth and global marketing transformation with Marketo

Global healthcare and industrial safety leader transforms marketing with Marketo

Ansell, a century-old global leader in healthcare and industrial protection, faced a marketing measurement problem: activities such as events, trade shows and fragmented email tools were active but their contribution to revenue was unclear, prompting senior leaders to question marketing’s value. Marketing Director Mitchell Mackey led the move to implement marketing automation, selecting Marketo to improve lead management, measure campaign effectiveness and drive accountability across regions.

By deploying Marketo with CRM integration and a unified global workspace, Ansell standardized processes, aligned customer personas to real journeys, improved data quality and email deliverability, and modernized event management via LaunchPoint and atEvent. The outcome is measurable attribution of sales and recurring revenue to marketing, stronger internal buy-in and demonstrable marketing-driven customer engagement and revenue impact.

Ansell

Mitchell Mackey

Marketing Director