Case Study: InfoVista achieves campaign creation in minutes and automated lead scoring with Marketo

InfoVista Reduces Campaign Creation Time to Five Minutes Using Marketo

InfoVista, a global leader in proactive service performance assurance for communications providers and enterprises, was struggling with a complex, inflexible marketing automation tool that hindered its Field Marketing team’s ability to build and manage email and nurturing campaigns and to synchronize cleanly with Salesforce CRM. The team needed a more productive, easy-to-use solution to qualify leads and hand them to sales at the right time.

InfoVista selected Marketo and migrated templates, landing pages, emails, and nurture campaigns within weeks, implementing lead scoring and lifecycle workflows. The result: simple campaigns can be launched in as little as five minutes (versus up to three days previously), accurate, shareable campaign reporting, automated lead scoring that triggers telesales follow-up, expanded reach and engagement from social channels, and fast, bi-directional Salesforce integration.

Infovista