Case Study: Bazaarvoice achieves up to 20% click-through rates and automated content discovery with Marketo Real-Time Personalization

Bazaarvoice Leverages Marketo Real-Time Personalization to Engage Targeted Prospects with the Most Relevant Content

Bazaarvoice, a network that connects brands and retailers to authentic customer voices and reaches 400 million monthly unique customers, wanted to improve lead generation by personalizing website content. After evaluating several vendors, they selected Marketo Real-Time Personalization because it could segment visitors by firmographics (company, industry) and behavior, and offered a simple, IT-free web console.

Implemented in days, Marketo RTP let Bazaarvoice launch 10–15 real-time campaigns within weeks to deliver targeted messaging based on company, industry, location and onsite behavior. The campaigns drove click-through rates up to 20%, RTP’s content discovery automatically identified over 180 content assets for recommendations, and its tracking surfaced high-ROI content—plans now include broader account-based personalization and integration with lead scoring.

Bazaarvoice

Greg Frame

Director of Internet Marketing