Case Study: DELMIA Quintiq achieves deeper prospect insight and improved marketing–sales alignment with Marketo

Quintiq Accelerates Growth Through Increased Marketing Insight with Marketo

Quintiq, a provider of sophisticated planning and supply-chain optimisation software used by more than 500 companies in 77 countries, struggled with limited insight into prospect and customer behaviour and a lack of integration between its email marketing and Salesforce. Manual reporting, one-dimensional metrics and poor marketing–sales coordination made it difficult to measure campaign success, follow up leads effectively or reuse campaigns across regions.

Quintiq implemented Marketo Lead Management and Sales Insight, integrating it with Salesforce to automate multi-step nurture campaigns, score leads and send behavioural alerts to account managers. The change made complex campaigns easier to build and repeat globally, gave sales better visibility into prospect intent for more targeted follow-up, and positioned Quintiq to better quantify marketing ROI as they scale their programs.

DELMIA Quintiq

Saskia van Nieuwenhuizen

Global Content Marketing Manager