Case Study: Rackspace Technology achieves dramatic email performance gains (59% higher opens, 368% higher clicks, 238% engagement) with Marketo

RackSpace - Customer Case Study

Rackspace, a leader in cloud-based and traditional hosting with almost 200,000 customers, faced a laborious email-marketing process and reporting “nightmares” from using an old platform and SQL queries. One-off campaigns were causing prospect email fatigue, and Rackspace needed an automated system to pull real-time metrics, create sales–marketing synergies, and drive revenue.

Using Marketo, Rackspace’s Business Development Team (BDT) segmented leads into opened and unopened tracks to reduce fatigue and focus creative content on engaged prospects, while firing automated, quirky emails that cut shopping-cart abandonment by 10% and triggering alerts for problematic site behavior. The approach produced immediate gains — 59% increased open rates, 368% increased click thru rates and 238% increased engagement — plus faster reporting, closer BDT–marketing alignment and more effective marketing spend.

Rackspace Technology

Ashleigh Davis

Marketing Program Manager