Case Study: Live group achieves 24% business growth and real-time lead flow with Marketo

Live group drives digital marketing success by integrating Marketo and Salesforce data

Live group, one of Australia’s leading payment service providers, serves more than 8,000 SMEs across five brands (Live taxi, Live eftpos, Live capital, Live insure and Glide). Rapid growth put pressure on a two-person digital marketing team to manage consistent messaging and accurate lead data across brands, so the team needed to automate processes and improve lead-quality and funnel visibility.

The company implemented Marketo and synchronized lead, contact and campaign data with Salesforce, enabling real-time lead delivery to partner lenders and full marketing–sales visibility. The integration and Marketo webhooks let partners contact leads in under five minutes, drove a 24% business increase since implementation, and set Live eftpos and Live capital up for an expected 200% growth next fiscal year while allowing the team to scale high-performing campaigns and improve ROI.

Live group

Sam Edmond

Digital Marketing Manager