Case Study: Oktopost achieves 80% zero-touch lead-to-paid conversions and synchronized sales & marketing with Marketo

Oktopost Successfully Deploys Marketo to Align Sales and Marketing

Oktopost, a B2B social media management platform, faced the common startup challenge of aligning sales and marketing while manually running email campaigns and processing leads. The team needed an automated scoring and alerting system to identify warm leads, free marketers from repetitive tasks, and give sales clear signals on when to engage.

Integrating Marketo (with Salesforce) enabled behavior-based lead scoring, automated nurturing, and deeper A/B testing insights. The result: 80% of lead-to-paid conversions came via “zero touch” nurturing, email open rates climbed to about 50%, lead-to-conversion improved ~15%, acquisition costs fell, lifetime value and sales velocity increased, and sales and marketing now operate in sync with richer reporting.

Oktopost

Mark Lerner

Director of Marketing, Oktopost