Case Study: VersionOne achieves 237% increase in inbound enterprise leads with Marketo

VersionOne’s enterprise inbound leads spike 237% after Marketo implementation

VersionOne, a provider of an enterprise agile platform, shifted its marketing focus to larger enterprise accounts but was held back by a cumbersome legacy marketing automation tool and a small marketing ops team. The old system required heavy developer support, couldn’t accurately track lead sources or pass campaign membership into CRM, and risked disrupting critical free-trial lead flows during migration.

Working with Marketo, VersionOne executed a three-month migration that preserved legacy processes while building a new, agile infrastructure—enabling quick creation of dynamic trial landing pages, program attribution, and closed‑loop reporting with Revenue Cycle Analytics. The result: inbound enterprise leads rose 237%, leads passed to enterprise sales increased 108%, and marketing contributed 65% of new business pipeline.

VersionOne

Kristen Wendel

Director of Marketing Operations