Case Study: Bank of New Zealand achieves data-led personalised marketing and measurable revenue growth with Marketo

Bank of New Zealand pioneers a pathway to transformation with Marketo

Bank of New Zealand, one of the country’s largest banks with a 155-year history, faced a capacity challenge: Ian Hulme’s digital marketing team needed time and technology to focus on innovation, demonstrate revenue impact to the C‑Suite, and work around legacy systems and regulatory constraints. The team sought a marketing platform that could integrate with their complex tech stack and let them pivot from manual processes to data-led programs.

They implemented the Marketo engagement platform to unify customer data, automate marketing workflows and personalize journeys across touchpoints. About 20 team members now use Marketo daily, enabling smarter, evidence-based customer conversations, faster campaign delivery, and measurable revenue projections via the Revenue Cycle Modeler—shifting marketing from storytelling to a measurable contributor with a seat at the executive table.

Bank of New Zealand

Ian Hulme

Head of Digital Marketing