Case Study: Payoneer achieves a 3x lead-to-opportunity conversion rate and faster global campaign deployment with Marketo

Payoneer Deploys Marketo to Drive Revenue Through Globalized Campaigns

Payoneer, founded in 2005, is a global payments company that processes transactions in 50+ currencies across 200+ countries. With a commission-based model, maintaining regular customer usage is critical to revenue, but Payoneer struggled to run targeted, localized campaigns—especially across diverse European markets—because segmentation was manual, time-consuming and couldn’t be tailored easily by country, language, time zone or vertical.

Payoneer standardized on Marketo and, with Marketo’s enablement team, deployed the platform and integrated it with Salesforce in under three weeks. The result: one-click distribution of customized campaigns across markets, dramatically faster campaign deployment, greatly improved ROI tracking, and measurable sales impact—considerably shortened lead-to-opportunity time, a tripling of the lead-to-opportunity conversion rate, and far easier segmentation and localization.

Payoneer

Ariel Navon

Director Sales Operations and Marketing Programs