Case Study: Mintigo achieves 43% more targeted opportunities and 12% pipeline growth with Marketo ABM

Mintigo Drives Greater Pipeline Performance with Marketo ABM

Mintigo, a leading enterprise predictive platform for marketing and sales, launched an ABM program to accelerate pipeline growth and raise average selling price. They needed a solution to target and manage named accounts, engage decision makers across channels, and provide ABM analytics — preferably natively in their existing marketing stack to avoid complex integrations.

They selected Marketo ABM, which integrated with their platform and allowed Mintigo to combine its predictive AI to discover, enrich, and segment target accounts and deliver highly personalized messaging across email, web, and advertising. Centralized account management, engagement, and reporting streamlined alignment between sales and marketing and drove measurable impact: a 43% increase in opportunities from targeted accounts and a 12% lift in overall pipeline.

Mintigo

Tony Yang

Vice President of Demand Generation