Case Study: Enterasys Secure Networks achieves actionable sales pipeline insights with Marketo

Enterasys Networks Gains Actionable Sales Pipeline Insights with Marketo

Enterasys Networks, a global provider of wired and wireless network infrastructure and security solutions, relied on Salesforce.com but lacked a marketing automation platform. Marketing could not deliver high-quality, sales-ready leads or demonstrate its contribution to the revenue pipeline, and needed an easy-to-use, low‑TCO solution with deep Salesforce integration.

Marketo delivered that integration plus Sales Insight and Revenue Cycle Analytics, giving sales actionable lead and territory visibility and marketing clear pipeline reporting. The result: higher-quality lead handoffs and improved sales productivity, a 1400% increase in email volume with a 25% boost in deliverability, and broad organizational adoption driven by Marketo’s ease of use and innovation.

Enterasys Secure Networks

Paul Green

Marketing Automation Manager, Enterasys Networks