Case Study: Seattle Storm achieves a 20% increase in single-game ticket sales and an 86% season-ticket renewal rate with Marketo

Marketing leverages automation to create more campaigns and more effective campaigns in less time and at a lower cost

Seattle Storm, the WNBA team from Seattle, faced rising costs for traditional advertising and a limited marketing budget. With a lean marketing team, they needed to reduce reliance on paid media and reach fans more effectively with personalized, timely interactions to boost single-game sales and season-ticket subscriptions.

The team implemented Marketo integrated with Microsoft Dynamics CRM and Ticketmaster Archtics to automate segmented email, social, and display campaigns and streamline event management. Within six months the database grew 25%, single-game ticket sales increased 20%, season-ticket renewal reached 86%, and the marketing team is producing more campaigns faster while stretching their budget further.

Seattle Storm

Kris Kolehmain

Director, Research and Direct Marketing