Case Study: Misys achieves automated lead scoring and more sales-ready MQLs with Marketo

Misys Standardises on Marketo to Drive Revenue and Gain Better Visibility Into Campaign Effectiveness

Misys, a global provider of banking, treasury, trading and risk software used by 1,800 customers in 120 countries, faced the challenge of unifying processes and improving marketing-to-sales alignment after a 2012 merger. The company needed better visibility into campaign performance and a reliable way to identify and follow up on sales opportunities across disparate systems.

By standardizing on Marketo and integrating it with Salesforce, Misys implemented lead scoring, automated nurturing and territory-based lead assignment. The result was regular, higher-quality MQLs delivered to the right sales reps, clear campaign metrics and ROI visibility, and improved productivity and lead-nurturing — enabling more strategic, data-driven marketing decisions.

Misys

Carrie Raynham

Campaign Marketing Manager, Europe Misys