Case Study: Turtle Bay Resort achieves 20% pre-arrival activity bookings and stronger guest engagement with Marketo

Turtle Bay Resort leverages Marketo to attract more guests and deliver a richer guest experience

Turtle Bay Resort on Oahu’s North Shore, known for ocean-view rooms and a wide range of activities, needed a better way to stay top of mind during the long vacation-planning cycle, improve guest experience by enabling activity bookings before arrival, and increase staff productivity after outsourcing left the in-house team competing for agency resources.

The resort implemented Marketo to segment guests by buying stage, run nurture email campaigns, and drive recipients to landing pages with online booking and payment. The program produced 65–70% email open rates, a ~3.3% conversion rate, and now 20% of activities are booked pre-arrival—freeing staff to focus on guest service, reducing no-shows, and delivering a richer guest experience.

Turtle Bay

Ginger Oswald

Customer Relationship Marketing Manager