Case Study: Plexus accelerates Gateway rollout and boosts lead velocity 30% with Marketo, an Adobe company

Plexus speeds rollout of game-changing Gateway platform with Marketo, an Adobe company

Plexus launched Gateway in 2016 — a first-of-its-kind platform for in-house legal teams — and needed a fast, scalable digital marketing approach to educate and convert prospects across regions. With a small three-person team, Plexus sought a platform that supported personalized, automated campaigns, third-party integrations, and strong support, and selected Marketo, an Adobe company.

Using Marketo Engage, Plexus stood up campaigns in two months, gained full funnel visibility, and accelerated campaign testing and cloning to work 30% faster. The change drove measurable results: lead velocity improved more than 30% (from 28 to 16 days), SQLs rose by 20%, MQL-to-SQL conversion climbed from 19% to 28%, cost per SQL fell 27%, and sales reps saved two or more hours daily.

Plexus

Edward Pullen

Marketing Director