Case Study: RingCentral achieves 12% revenue growth and amplified social marketing with Marketo

RingCentral Amplifies Social Marketing While Growing Revenues with Marketo

RingCentral, a leading provider of cloud business phone systems, moved beyond a purely self-service e-commerce model as it grew its sales channels and marketing programs. Faced with a massive customer base (over 280,000 businesses), thousands of leads, and only homegrown tools, the company lacked the scalable marketing automation and social engagement needed to reach, engage and qualify prospects and existing clients.

RingCentral selected Marketo for its ease of use, scalability, social integration and analytics, enabling automated nurturing, social tracking and sales routing without heavy IT dependence. The solution created a full demand-generation funnel, accelerated sales and boosted revenues — including a 12% revenue lift from nurturing, a 42% increase from email prospecting, 2,000+ leads converted to sales opportunities, and a social campaign that generated 1,300 responses, 28% shares and 189,000 impressions.

RingCentral

Nisha Ahluwalia

Vice President of Product Marketing