Case Study: KDS achieves 30% more sales-ready leads and a 35% increase in opportunity close rate with Marketo

Marketo Increases KDS Opportunity Closing Rate By 35%

KDS, a global provider of Travel & Expense management systems, faced mounting pressure from executives to deliver more and cheaper sales-ready leads. Their existing marketing automation was difficult to use, lacked lead scoring and native French support, and couldn’t give clear visibility into campaign impact or prospect touch points.

KDS migrated to Marketo integrated with Salesforce, quickly redeploying data and processes, using Batch Campaigns and a “clone” feature to run bilingual campaigns with far less manual work. The new setup enabled lead scoring and nurturing, improved sales–marketing alignment and reporting, and delivered a 30% increase in sales-ready leads and a 35% uplift in opportunity close rate, plus faster campaign rollout and better analytics for defining KPIs.

KDS

Stanislas Berteloot

Marketing Director, KDS