Case Study: WWF-Australia boosts advocacy and donations with Marketo

World Wildlife Fund Australia (WWF-Australia) teams up with Marketo to increase advocacy and contributions through emotional connections with supporters

WWF-Australia, part of the world's leading conservation organization, needed to deepen its emotional connection with supporters to drive advocacy and contributions. The challenge was to move away from generic batch-and-blast communications toward a more personalized approach that would resonate on an individual level and encourage giving. They partnered with Marketo to implement a marketing automation solution.

By leveraging Marketo, WWF-Australia created highly personalized email campaigns and social media interactions based on supporter data and interests. This solution enabled them to segment their audience and develop individualized engagement journeys. As a result, Marketo helped WWF-Australia double its email open rates, grow its marketable leads by 6%, and significantly increase campaign creation efficiency, all of which led to a massive boost in supporter engagement and advocacy actions.

WWF

Averil Case

Digital Marketing Specialist