Case Study: Connect for Education achieves 200% more campus visit requests and scalable lead management with Marketo

Connect for Education Expands Lead Inventory and Grows Revenues with Marketo

Connect For Education develops online music courses for college and university instructors. With thousands of potential institutions and instructors to target, the company struggled to organize and prioritize prospects, relying on manual outreach that yielded only eight to ten campus visit requests per month.

By implementing Marketo with Sales Insight integration into Salesforce, Connect For Education built and managed a prospect inventory of nearly 5,000, applied segmentation and lead scoring, and tracked campaign activity directly in Salesforce. The result: campus visit requests rose to 20–30 per month (about a 200% increase), marketing’s contribution to revenue became measurable, and the company even closed a sale without a one-on-one visit.

Connect for Education