Case Study: Conductor doubles marketing-sourced revenue in 1.5 years with Marketo

Conductor Switches to Marketo and Doubles its Database Size

Conductor, a leading provider of enterprise SEO technology used by companies like Monster, Siemens, Autodesk and GE, faced a broken legacy marketing automation setup that failed to sync leads with Salesforce (lead sync errors grew over 1000% in 9 months), was buggy and hard to use, and forced reliance on expensive third‑party developers for basic tasks. The team needed an intuitive, well‑integrated platform that would restore data quality and deliver real business value.

Conductor implemented Marketo—integrating it with their website, Salesforce CRM, Drupal CMS and event apps—launching campaigns within three weeks and replacing custom JavaScript forms with Marketo’s progressive profiling. The changes eliminated consultant dependence, improved lead hygiene and SLAs, added nurturing that contributed 25% more MQLs from existing/inactive leads, doubled the marketing database, and helped marketing‑sourced revenue more than double in 1.5 years while increasing its contribution to total revenue by 72%.

Conductor