Case Study: ColumbiaSoft achieves faster sales cycles and maximized lead generation with Marketo

ColumbiaSoft Integrates Marketo & Microsoft Dynamics CRM for a Seamless Solution

ColumbiaSoft, a provider of Document Locator software for regulated, document-centric business processes, struggled with a marketing automation system that didn’t sync well with Microsoft Dynamics CRM. Limited, untimely data sharing and frequent service interruptions made it hard to segment diverse markets, nurture prospects through a long buying cycle, and avoid losing web leads.

ColumbiaSoft implemented Marketo for its native Dynamics integration and straightforward interface, enabling quick setup and immediate campaign building. With automated multi-step emails, lead scoring, sales alerts and real-time CRM sync, they reduced campaign build time dramatically, maximized their existing lead database, increased sales-ready opportunities through nurturing, and improved customer engagement and retention.

ColumbiaSoft

Jim Kemp

Marketing Communications Manager, ColumbiaSoft