Case Study: Algonquin College achieves 71% increase in lead generation and 18% sales growth with Marketo

Boosts Admissions and Drives Enrollment

Algonquin College, with campuses in Ottawa and the Ottawa Valley and more than 55,000 students across programs, relied on batch-and-blast email and lacked visibility into which campaigns actually moved prospects to enroll. With a highly diverse student base and sales cycles ranging from days to years, the college needed to modernize communications and shift from “hope marketing” to measurable, conversion-focused engagement.

They selected Marketo (for ease of use and Salesforce integration) to enable real-time tracking, advanced nurturing, and trigger-based, targeted content. The program drove a 71% year-over-year increase in lead generation, an 18% lift in sales, click-through rates rising to over 10% from 2–3%, a 50% reduction in print fulfillment costs, and clearer ROI measurement that positioned marketing to lead revenue growth.

Algonquin College