Case Study: The Creation Agency achieves ten-fold increase in marketing productivity and reduced customer acquisition costs with Marketo

The Creation Agency - Customer Case Study

The Creation Agency is a UK-based B2B marketing agency focused on sales and demand generation for IT clients. The firm needed to move beyond soft metrics like impressions and traffic and gain granular, asset-level insight into campaign performance to improve lead quality and prove ROI for client campaigns.

By implementing Marketo, Creation gained detailed campaign- and asset-level analytics, campaign comparison tools, and access to the Marketo LaunchPoint ecosystem. The change delivered a ten-fold increase in marketing communications productivity, higher-quality leads for sales, reduced customer acquisition costs (historically $600 per telemarketing lead with a target to reach $200), and the ability to deliver measurable ROI and more innovative, data-driven campaigns.

The Creation Agency

Jason Burrows

Co-Founder, The Creation Agency