Case Study: IPC Systems achieves rapid global product launches and real-time sales and marketing alignment with Marketo

With Marketo, IPC Systems Rolls Out a Triple Product Launch

IPC Systems, a global provider of voice and data connectivity and trading communications for capital markets, faced a tight timeline to launch three new products while lacking real-time visibility into ad buys and email campaigns. Marketing and sales were out of sync, and the team needed an easy-to-use, quickly deployable marketing automation solution to regain control and accelerate campaigns.

IPC implemented Marketo in 24 hours, integrating it with Salesforce and WebEx to enable real-time campaign analytics, lead scoring, and targeted execution. The result: three successful global product launches, better-aligned sales and marketing with instant lead visibility, more effective budget allocation through live reporting, and clear evidence of strong, cost-effective ROI.

IPC