Case Study: Pushpay achieves 150%+ ACMR growth and doubles leads with Marketo Engagement Platform

Pushpay - Customer Case Study

Pushpay provides a mobile giving and engagement platform that helps church and community leaders keep members connected and encourage giving. As the company grew rapidly, marketing faced the challenge of increasing prospects and MQLs, accelerating the buyer journey, demonstrating thought leadership, and scaling digital efforts to support that growth.

By implementing the Marketo Engagement Platform, building persona-based content and a resource library, and running automated nurture and lead-scoring campaigns, Pushpay more than doubled MQLs to 120,000+, grew customers substantially (year‑over‑year up 78%), and increased Annualized Committed Monthly Revenue by over 150% in FY17, enabling the sales team to close significantly more business.

Pushpay

Beka Johnson

Director of Inbound Marketing