Salesforce DMP B2B Case Studies & Customer Successes

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Salesforce DMP helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Salesforce DMP’s cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual, analyzing the data to understand each individual's preferences, and activating the data across any delivery channel.

Case Studies

Showing 87 Salesforce DMP Customer Success Stories

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A+E Networks achieves a top-rated "Vikings" Season 3 premiere and major audience growth with Salesforce DMP

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AAA Carolinas achieves unified member view and 330% higher engagement with Salesforce DMP

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AARP achieves 6x ROI and 200% higher CPMs with Salesforce DMP

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Leveling up on customer service with Salesforce

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Adidas gains a unified customer view and rapid e-commerce growth with Salesforce DMP

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ADP achieves mobile-first selling and unified customer engagement with Salesforce DMP

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Retailer Aldo blazes a new path to customers with 1-to-1 communications

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American Express achieves 21st-Century customer service transformation with Salesforce DMP

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American Red Cross accelerates disaster response and donor & volunteer engagement with Salesforce DMP

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Salesforce rises to the top of Angie's List

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Arizona State University achieves unified student engagement and streamlined services with Salesforce DMP

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Aston Martin achieves unified customer insights and accelerated growth with Salesforce DMP

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BBC Worldwide achieves 14X ROI and premium international audience targeting with Salesforce DMP

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Building connections, a glass at a time

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Calamos Investments achieves personalized 1-to-1 advisor engagement and higher page views with Salesforce DMP

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Matching companies with the right talent (with help from Salesforce)

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Carlo's Bakery achieves worldwide expansion while retaining neighborhood charm with Salesforce DMP

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Carsales.com.au achieves 300% audience-extension revenue growth with Salesforce DMP

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CarTrawler achieves 10% of car hire bookings from a single targeted email and boosts email CTR with Salesforce DMP

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CBT Nuggets delivers personalized employee training and faster onboarding with Salesforce DMP

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Centro Brand Exchange achieves 20% lift in CPM and real-time audience segmentation with Salesforce DMP

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Change.org achieves personalized, lifecycle-driven global engagement and better-targeted communications with Salesforce DMP

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Cochlear achieves a connected global lifetime customer experience with Salesforce DMP

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College for America at Southern New Hampshire University is modernizing higher education for working adults

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Columbia Business School achieves personalized executive programs and real-time student engagement with Salesforce DMP

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ConAgra Foods achieves 300% jump in consumer intent and dramatic brand lift with Salesforce DMP

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Dansk Publisher Network (DPN) achieves new data-driven revenue and 20+ major advertiser wins with Salesforce DMP

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Design Within Reach expands its brand with a personalized approach

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Digital Trends achieves 120% higher CPMs and 3x ROI with Salesforce DMP

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DonorsChoose.org achieves 300% increase in donor conversion and exceeds fundraising goals with Salesforce DMP

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Dunkin' Brands - Customer Case Study

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Easterseals Bay Area achieves integrated, scalable autism care and quadrupled client reach with Salesforce DMP

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Eli Lilly and Company achieves personalized, predictive patient care with Salesforce DMP

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Encyclopaedia Britannica achieves digital transformation and stronger customer intimacy with Salesforce DMP

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ESI Media achieves precision audience targeting and increased ad revenue with Salesforce DMP

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Eurostar achieves faster compensation and $6M in annual savings with Salesforce DMP

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Farmers Insurance achieves 75% reduction in loss reporting time with Salesforce DMP

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The Financial Times scoops the competition in the digital age

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Gawker achieves 11x ROI with Salesforce DMP

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GE Capital shortens insight-to-action from months to seconds with Salesforce DMP

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George Street Photo & Video achieves 5× lead growth and rapid automation with Salesforce DMP

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Herman Miller achieves solution-centric selling and 200% email revenue growth with Salesforce DMP

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HiMedia Group achieves 180% increase in average CTR with Salesforce DMP

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Intuitive Surgical achieves a 50% boost in clinical sales rep productivity with Salesforce DMP

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iolo Technologies achieves faster, automated, targeted email marketing with Salesforce DMP

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Kellogg Company achieves $20.5M in ad savings and 25x ROI with Salesforce DMP

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Kimberly-Clark depends on social technologies

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Kimpton Hotels & Restaurants achieves hyper-personalized guest experiences and increased loyalty with Salesforce DMP

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KLM achieves 1-hour response and 24-hour resolution for social customer service with Salesforce DMP

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L'Oreal Americas achieves unified customer insights and operational agility with Salesforce DMP

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LaRosa’s Family Pizzeria achieves 4 extra orders per targeted guest and higher order values with Salesforce DMP

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Les Mills achieves millions in reach and scalable global engagement with Salesforce DMP

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Mahou San Miguel achieves targeted multichannel campaigns that fill bars with Salesforce DMP

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Manheim achieves minute-speed email campaigns and improved Salesforce productivity with Salesforce DMP

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Marian University achieves greater campus efficiency and student engagement with Salesforce DMP

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Merck KGaA achieves personalized one-to-one patient experiences and accelerated sales with Salesforce DMP

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Meredith achieves 34% lift in revenue with Salesforce DMP

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Motor Trend achieves breakthrough 1st-party data ROI with Salesforce DMP

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NBC Universal achieves full audience data protection and eliminates unauthorized collectors with Salesforce DMP

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Nestlé Waters achieves personalized, lifelong consumer relationships with Salesforce DMP

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Papa Murphy’s achieves streamlined franchise launches and 360° visibility with Salesforce DMP

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Pernod Ricard boosts innovation with Salesforce

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Philips achieves real-time 360° customer insights and personalized engagement at global scale with Salesforce DMP

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PSA Peugeot Citroën achieves 3x higher conversions with Salesforce DMP

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REA Group achieves 90% faster time-to-market with Salesforce DMP (SuperTag)

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Room & Board achieves 2,900% ROI and higher order values with Salesforce DMP

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Schneider Electric achieves a unified customer experience and predictive insights with Salesforce DMP

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Valspar stirs up a 200-year-old business with Salesforce

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SureFlap achieves rapid growth and exceptional customer service with Salesforce DMP

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Sysco achieves sales growth and companywide customer visibility with Salesforce DMP

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Teach For America achieves expanded outreach and real-time social engagement with Salesforce DMP

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Telegraph Media Group achieves 13x ROI with Salesforce DMP

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The Chapar delivers a tailor-made service with Salesforce

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Time Inc. UK achieves 161% higher CTR and 435% more conversions with Salesforce DMP

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Going mobile opens doors for field sales

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Totaljobs achieves 5x ROI and higher application conversions with Salesforce DMP

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Tribune Publishing achieves precise audience segmentation and boosted ROI with Salesforce DMP

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Victor achieves sharper customer and sales insights to scale premium private-jet service with Salesforce DMP

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VMware achieves a 90-day launch of an integrated marketing platform for VMware Cloud with Salesforce DMP

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Vodafone Australia rebuilds brand and restores customer engagement with Salesforce DMP

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Vox Media achieves 45% better advertising performance with Salesforce DMP

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Wärtsilä achieves faster digital services, 360° customer intelligence, and operational efficiency with Salesforce DMP

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WeddingWire achieves 74% increase in WedSocial app adoption with Salesforce DMP

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WhoSay achieves a 74% lift in overall revenue with Salesforce DMP

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Wikia achieves up to 269% revenue lift and higher eCPMs with Salesforce DMP (Krux)

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YETI achieves 900% revenue growth and scalable personalized customer experiences with Salesforce DMP

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Zero Motorcycles revs up performance with Salesforce

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