Case Study: iolo Technologies achieves faster, automated, targeted email marketing with Salesforce DMP

Iolo technologies improves email marketing with Salesforce Accelerators

iolo technologies, a global leader in system utility software, relies on strong customer relationships and targeted email campaigns to promote offers, features, upgrades, and alerts. After implementing Salesforce Marketing Cloud in 2012 and adding Journey Builder in 2015, the team wanted to master building and modifying automated customer journeys to “get off the email treadmill,” so they engaged a Salesforce Customer Success Manager for help.

The Success Manager recommended the Journey Builder Base Accelerator: a specialist analyzed iolo’s email methods and data, configured two new journeys, supplied an instructional template, and ran a one‑hour enablement session — all in under a week. The engagement gave the team clear insight and hands‑on understanding of Journey Builder, enabling them to apply best practices to their business and walk away with exactly what they needed.

Iolo

David Walters

E-Mail Marketing Manager