Case Study: Marian University achieves greater campus efficiency and student engagement with Salesforce DMP

Marian University creates efficiency across campus with Salesforce

Marian University faced operational bottlenecks that threatened the campus visit experience and student onboarding: guest coordinators were tied up with manual data entry, individual confirmation emails, and mailed surveys, while important student requirements were scattered across systems and spreadsheets, making it hard for staff to track progress and support students efficiently.

By implementing Salesforce and Marketing Cloud, Marian automated online visit registrations, confirmation emails, and post-visit surveys, and consolidated each student’s tasks into a single checklist visible to staff in real time. The changes delivered immediate results—survey responses rose 50%, survey data became instant and actionable, on-time tuition payments for new students increased 58% by the first day of class, mailing costs were repurposed for outreach incentives, and demand for Salesforce expanded across campus.

Marian University

Mark Apple

Vice President of Marketing Communications