Case Study: Eli Lilly and Company achieves personalized, predictive patient care with Salesforce DMP

Lilly is personalizing the patient experience with Salesforce

Eli Lilly, a 140‑year‑old global pharmaceutical company with 38,000 employees, faced a shift in healthcare and technology that required moving from being customer‑focused to truly customer‑centric. The company needed to deepen patient relationships for increasingly complex, personalized treatments, improve patient adherence, coordinate across global teams, and find new ways to engage busy physicians.

Lilly adopted Salesforce (Lightning Platform and Heroku) to build a single, secure platform—creating 50+ apps, including a Patient Connect Platform with daily patient surveys and predictive analytics, and a scheduling app that streamlines HCP interactions—using agile, MVP development to deliver apps in under seven weeks on average. The result: more personalized, proactive patient care, improved internal collaboration and workflows, and promising digital outreach to physicians.

Eli Lilly and Company

Robert Brown

CMO