Case Study: Angie’s List achieves faster sales growth and improved team performance with Salesforce DMP

Salesforce rises to the top of Angie's List

Angie’s List was growing rapidly, adding about 50 salespeople a month to its advertising sales team, which created challenges around recruiting, onboarding, retention, and keeping performance consistent. The company turned to Salesforce DMP, using Salesforce tools to support its CRM and sales management needs as it scaled.

Salesforce DMP implemented Work.com coaching tools, the Salesforce Mobile App, and customized dashboards to help managers coach reps, track performance, and monitor the pipeline in real time. The results included a 10% increase in average monthly sales per rep, faster onboarding, and lower turnover, with the initial rollout completed in less than three months and strong user adoption across the team.

Angie’s List

Angie Hicks

Co-Founder and Chief Marketing Officer