Case Study: Bespoke Collection achieves deeper customer relationships with Salesforce DMP

Building connections, a glass at a time

Bespoke Collection, which includes Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines, needed a better way to identify high-value customers, personalize experiences, and coordinate engagement across its retail and gallery locations. The company also wanted to support loyalty, membership, and corporate gifting efforts while building longer-term relationships instead of relying on one-time transactions, using Salesforce DMP and related Salesforce tools.

Salesforce DMP helped Bespoke Collection use data to segment decision makers, track customer behavior, and trigger personalized outreach across channels. With the Salesforce Platform, Marketing Cloud, Sales Cloud, and the mobile app, Bespoke gained real-time access to guest details, lifetime value, and visit history, enabling automated follow-up emails and in-store coordination. The result was stronger customer retention, higher satisfaction, more referrals, and increased order value, with more predictive and tailored experiences driving better engagement.

Bespoke Collection

Paul Leary

President & Partner