Case Study: Papa Murphy’s achieves streamlined franchise launches and 360° visibility with Salesforce DMP

Community Cloud helps Papa Murphy’s franchises perfect their recipe for success

Papa Murphy’s, the largest take-and-bake pizza chain in the U.S. with more than 1,500 franchise locations, faced a growing challenge coordinating the many partners and teams required to open new stores. The launch process relied on individual spreadsheets across dozens of groups, creating inconsistencies, poor visibility, and heavy email traffic that didn’t scale with the company’s rapid growth.

Papa Murphy’s implemented Pathway on Salesforce Community Cloud (integrated with Sales Cloud and TaskRay) to centralize tasks, templates, documents, and a suggestion box for continuous improvement. The platform provides 360-degree visibility, lets the company update one template instead of hunting down many spreadsheets, reduces emails, accelerates enhancements, and delivers a unified dashboard for 400+ tasks—streamlining store openings and enabling plans to expand the system to remodels and other business areas.

Papa Murphy's

Jenni Doyle

Director of Information and Technical Services