Case Study: Philips achieves real-time 360° customer insights and personalized engagement at global scale with Salesforce DMP

Salesforce helps Philips stay light years ahead of the competition

Philips, a 120+ year global leader in lighting, healthcare, and consumer products, faced the challenge of staying agile and locally relevant while maintaining personalized, one‑on‑one customer relationships at scale. The company needed to break down data silos across markets and functions so sales, service, marketing, R&D, and supply‑chain teams could understand and respond to evolving customer needs.

By adopting Salesforce (Sales Cloud, Service Cloud, Marketing Cloud and Chatter) Philips unified customer data into true 360‑degree views and gave 7,000+ call‑center and field engineers real‑time insights. The platform enabled cross‑functional collaboration, localized solutions built on global scale, and connected‑product development through its Digital Accelerator—resulting in more meaningful interactions, faster service, and products that better meet customer needs.

Philips

Jeroen Tas

Chief Executive Officer Informatics Solutions and Services Philips Healthcare